PLAVEST Group (食創新生) — Newdle staples · CoreBalance non-staple · Ten-Yo app
Since 2004 · wholly Japanese-owned
Each card shows its current status. The full form matrix is below.
High-protein, low-carbohydrate staples — noodles, rice and bread — for OEM, private label and distribution. Up to 60 g protein and as little as 17 g carbohydrate per 100 g, dry; models 3049, 4836 and 6017, with mulberry leaf extract as the core ingredient. Recipe, trials and quality in-house; volume production at partner plants.
Not another "healthy" label. A macronutrient system you can put a number on.
Ingredient facts only. Every figure on this page comes from the printed package panel — check it against the pack.
OEM or private-label manufacturing? Go to OEM / Private Label
A new common sense for the 21st-century staple.
Health, built from ingredients and formulation.
The category
The chart below is not a health claim. It is a composition fact: protein and carbohydrate per 100 g of the staple, dry or raw.
| Staple (dry / raw, 100 g) | Protein | Carbohydrate | Dietary fibre |
|---|---|---|---|
| Wheat noodle, dried (representative) | 11.4 | 75.1 | 0.9 |
| Wheat noodle, dried (standard flour) | 10.1 | 76.0 | 1.6 |
| Wheat noodle, dried, cut | 11.0 | 77.7 | 0.2 |
| Rice, raw (representative) | 7.9 | 77.2 | 0.6 |
| Rice, round grain, refined, raw | 6.9 | 79.2 | – |
| Rice noodle, dried | 0.4 | 85.8 | – |
| Rice noodle, dried and thin | 8.0 | 78.3 | 0.1 |
| Wheat flour, refined, special grade 1 | 10.3 | 75.2 | 0.6 |
| Wheat flour, standard grade | 15.7 | 70.9 | – |
| Corn noodle, dried, raw | 6.6 | 80.5 | 0.6 |
| Sorghum noodle, dried, raw | 7.0 | 68.7 | 0.3 |
| Newdle 3049 | 35.2 | 43.4 | on request |
| Newdle 4836 | 48 g protein / 36 g carbohydrate per 100 g, read from the printed package panel; dietary fibre on request | ||
| Newdle 6017 | 60 | 17 | on request |
Full panel: fat, dietary fibre and sodium are printed on every pack. Per-model values are available in the product specification sheet, sent with any quotation on request. Fibre for the Newdle models is added to the specification sheet as soon as the third-party analysis is returned — estimated values are never published.
Source: China Food Composition Tables (6th ed.) / printed package nutrition panels. All values are per 100 g of the dry or raw staple — not cooked. Cooking adds water and lowers the density; the two bases are never mixed in one comparison. Newdle fibre and micronutrient values are added to the specification sheet as soon as third-party analysis is returned. The eleven refined dry staples sit in one cluster: 68.7–85.8 g carbohydrate, 0.4–15.7 g protein, 0.2–1.6 g dietary fibre per 100 g.
Mission
Newdle is the staple-food line of PLAVEST (Yunnan Luhua Food Co., Ltd.). We work on one system — protein-to-carbohydrate balance — and print the numbers on every pack.
Noodles, rice and bread that carry a stated protein-to-carbohydrate ratio, made for partners who need a macronutrient system they can put on a label. What a market does with it is that market's call.
Mulberry leaf extract as the core ingredient, with the recipe and premix held in-house; extrusion lines rated 300–1,200 kg/h; dry staples with a 12-month ambient shelf life.
The staple, restated as a ratio — not a promise.
Founder's message
Food has become abundant and work has been released from physical labour — yet humanity has not gained health. The largest part of that excess, we believe, is the staple itself. Using mulberry leaf and konjac — wisdom from the East — we build bread, noodles and rice that are high in fibre, high in plant protein and low in carbohydrate.
创始人寄语
食物变得丰富,工作从体力劳动中解放出来,人类却并没有因此获得健康。我们认为,这份“多余”之中最大的一块,是主食本身。用东方的智慧——桑叶与魔芋,我们做出膳食纤维更高、植物蛋白更多、可利用糖类更少的新面包、新面条和新米饭。
創業者メッセージ
食は豊かになり、仕事は肉体労働から解放された。それでも人類は健康を手にしていない。その「過剰」のうち最も大きなものが主食ではないか——私たちはそう考えています。東洋の知恵である桑の葉とこんにゃくで、食物繊維が豊富で、植物性タンパク質が多く、糖質の少ない新しいパンと麺と米をつくる。
Products
Every value below is an ingredient fact — printed on the pack, verifiable in the specification sheet.
| Model | Carbohydrate / 100 g | Cook time | Status | |
|---|---|---|---|---|
| Newdle 3049 — family staple | 35.2 g | 43.4 g | 6 min | In production |
| Newdle 4836 — daily high-protein | 48 g | 36 g | 5 min | In production |
| Newdle 6017 — highest protein (80 g × 5) | 60 g | 17 g | 4 min | In production |
Values are per 100 g, dry, taken from the printed package nutrition panel. Fat, dietary fibre and sodium are provided with the specification sheet.
| 型号 | 蛋白质 / 100 g | 碳水化合物 / 100 g | 烹饪时间 | 状态 |
|---|---|---|---|---|
| Newdle 3049 — 家庭主食 | 35.2 g | 43.4 g | 6 分钟 | 在产 |
| Newdle 4836 — 日常高蛋白 | 48 g | 36 g | 5 分钟 | 在产 |
| Newdle 6017 — 最高蛋白(80 g × 5) | 60 g | 17 g | 4 分钟 | 在产 |
以上数值为干重每100 g,取自包装营养成分表。脂肪、膳食纤维与钠随规格书提供。
| 型番 | タンパク質 / 100 g | 炭水化物 / 100 g | 茹で時間 | 状態 |
|---|---|---|---|---|
| Newdle 3049 — 家庭用主食 | 35.2 g | 43.4 g | 6分 | 現行品 |
| Newdle 4836 — 日常の高タンパク | 48 g | 36 g | 5分 | 現行品 |
| Newdle 6017 — 最高タンパク(80 g × 5) | 60 g | 17 g | 4分 | 現行品 |
数値は乾燥100 gあたりで、包装の栄養成分表示に基づきます。脂質・食物繊維・ナトリウムは規格書でご提供します。
Also under PLAVEST: cook-free shaped rice (5.8 g protein / 70.5 g carbohydrate per 100 g — a convenience rice, not a low-carbohydrate model) and CoreBalance — non-staple daily items (monk-fruit sweetener, protein bites, daily nutrient blend). Values are per 100 g and follow the printed package nutrition panel.
CoreBalance 衡本 — non-staple daily items
The same rule as the staples: only what is printed on the pack. 摇一摇 is the protein solid drink in the CoreBalance line — a non-staple item, not a meal replacement and not a complete-nutrition product.
Three protein sources — the ratio printed on the pack
The pack states the ratio as “三者比例约为 21:15:15”.
| Protein | 47.4 g | per 100 g |
|---|---|---|
| Dietary fibre | 17.0 g | per 100 g |
| Energy | 1576 kJ | per 100 g |
| Sodium | 599 mg | per 100 g |
Figures are the values printed on the package nutrition panel. Fat, carbohydrate and sugar are on request.
Forms we can supply
We would rather tell you what is ready today and what is open to joint development than list products that do not exist yet. Dry noodles are in production now; five further forms follow from the same base technology.
可供应的形态
与其列出尚未存在的产品,我们更愿意说明:哪些今天可以供货,哪些可以联合开发。干面现已量产;其余五种形态来自同一基础技术。
供給できる形態
まだ存在しない製品を並べるより、今日供給できるものと共同開発できるものを正直に分けます。乾麺は現行品。残る5形態は同じ基盤技術から展開します。
| Form | Status | Best-fit buyers | Notes | Photo |
|---|---|---|---|---|
| Dry noodles — 3049 / 4836 / 6017 | In production | Retail private label · export distribution | 12-month ambient shelf life; printed panel per model | |
| Frozen noodles | Development-ready | Foodservice chains · institutional and hospital catering | Joint development from your specification | |
| Instant — bag / cup | Development-ready | Convenience retail · e-commerce | Noodle and broth developed as one system | |
| Bread | Development-ready | Bakeries · retail | Supplied as frozen dough or premix | |
| Cook-free shaped rice | In development | Convenience retail · travel · institutional | Convenience rice made with mulberry leaf extract — not positioned as a low-carbohydrate model | |
| Premix / base powder | Available for supply | Food manufacturers · brand owners | We hold the premix; you form the finished product |
Development-ready = joint development from your specification; samples and a trial schedule are quoted per project. Available for supply = the base material is supplied under an ingredient-supply agreement. In development = not offered for supply yet.
| 形态 | 状态 | 适合的买家 | 说明 | 照片 |
|---|---|---|---|---|
| 干面 — 3049 / 4836 / 6017 | 在产 | 零售自有品牌 · 出口分销 | 常温保质期12个月;每个型号均有包装营养成分表 | |
| 冷冻面 | 可开发 | 连锁餐饮 · 团餐与医院配餐 | 按贵方规格联合开发 | |
| 方便面(袋装/杯装) | 可开发 | 便利店零售 · 电商 | 面体与汤底作为一套体系开发 | |
| 面包 | 可开发 | 烘焙店 · 零售 | 以冷冻面团或预拌粉形式供应 | |
| 免煮成型米 | 开发中 | 便利店零售 · 出行 · 团餐 | 使用桑叶提取物的便利米饭,不作为低碳水型号定位 | |
| 预拌粉/基粉 | 可供货 | 食品制造商 · 品牌方 | 预拌粉由我方掌握,成品由贵方成型 |
可开发=按贵方规格联合开发,样品与试产排期按项目报价。可供货=按原料供应协议提供基材。开发中=尚未开放供货。
| 形態 | 状態 | 想定バイヤー | 補足 | 写真 |
|---|---|---|---|---|
| 乾麺 — 3049 / 4836 / 6017 | 現行品 | 小売PB · 輸出流通 | 常温で賞味期限12か月。型番ごとに包装成分表あり | |
| 冷凍麺 | 開発対応可 | 外食チェーン · 給食・病院食 | 御社仕様からの共同開発 | |
| 即席(袋・カップ) | 開発対応可 | コンビニ · EC | 麺とスープを一体の体系として開発 | |
| パン | 開発対応可 | ベーカリー · 小売 | 冷凍生地またはプレミックスで供給 | |
| 炊飯不要の成形ライス | 開発中 | コンビニ · 携行 · 給食 | 桑の葉エキスを使う簡便な米飯。低糖質モデルとしては位置づけません | |
| プレミックス/ベース粉 | 供給可 | 食品メーカー · ブランドオーナー | プレミックスは当社が保持し、成品は御社で成形 |
開発対応可=御社仕様からの共同開発。試作と試産の日程は案件ごとに見積もります。供給可=原料供給契約により基材を供給します。開発中=まだ供給していません。
Evidence
Nothing here is a claim you would need to defend. Each line is an ingredient fact with the source it comes from.
35.2/43.4, 48/36 and 60/17 g protein-to-carbohydrate per 100 g for models 3049, 4836 and 6017, read from the printed package panel.
Source: printed package nutrition panel
Mulberry leaf extract (labelled 桑叶提取物) is the core ingredient. The extract specification is shared with partners under NDA; the formulation is held as a trade secret and is covered by patent JPA 2020174616.
Source: ingredient specification sheet / patent record
Development, pilot runs, recipe/premix and quality control are held in-house; volume production runs at qualified partner plants under our quality system. Extrusion capacity is rated 300–1,200 kg/h per line. Food safety: a HACCP-based plan is in operation; FSSC 22000 and Halal certification are in progress; the China SC production licence application has been filed. Certificate numbers, scope and validity dates are provided on request.
Source: quality management file, 2026
The category comparison in Numbers is drawn from the China Food Composition Tables (6th ed.); Newdle values are the printed package panel. Both are stated on the same basis — per 100 g, dry or raw.
Source: China Food Composition Tables (6th ed.) / package panel
Assurance
What is held is stated plainly; what is in progress is labelled as in progress. Nothing is claimed before it is held.
Third-party analysis (fat, fibre, sodium): in progress — published when returned.
Samples
Tell us the model and the target market. We will quote the sample dispatch, the specification sheet and a trial schedule for the form you need.
Dry noodles ship from stock; other forms start with a joint-development trial. Samples are quoted per project so that freight and duties are stated up front.
样品
告知型号与目标市场,我们会提供样品寄送、规格书,以及您所需形态的试产排期报价。
干面可从库存发出;其他形态从联合开发试产开始。样品按项目报价,运费与关税一并写明。
サンプル
型番と目標市場をお知らせください。サンプル発送、規格書、必要な形態の試産日程をまとめて見積もります。
乾麺は在庫から発送できます。他の形態は共同開発の試産から始めます。サンプルは案件ごとに、輸送費と関税を含めて見積もります。
Work with us
One question, two routes. We keep them separate so each gets the detail it needs.
Bring Newdle to your market as a distributor or brand partner. Territory applications are reviewed individually.
Start a partner enquiryManufacture under your own brand on Newdle's high-protein, low-carb system. Low MOQ; terms quoted per product.
Request the OEM packBrand partner
A printed high-protein, low-carb ratio on every pack — 35.2/43.4 and 60/17 g protein-to-carbohydrate per 100 g, dry. A number a buyer can hold next to any competing label.
Mulberry leaf extract as the core ingredient; the recipe and premix held in-house; volume production at qualified partner plants, with formulation and documentation prepared for your target market.
Multi-language sales material and a stated-ratio positioning you can hand straight to your own buyers.
Territory is granted by application. Partners who commit to an agreed annual volume receive territorial exclusivity for the agreed territory and term — volume, territory and term are written into the agreement.
OEM / private label
Manufacture high-protein, low-carbohydrate staples under your own label, on a high-protein, low-carb system.
| Item | Terms |
|---|---|
| Certification | Food-safety certification status and certificate numbers in the OEM pack |
| MOQ | Low MOQ — quoted per product |
| FOB | Quoted per product and destination |
| Lead time | Standard lead time quoted at order |
| Shelf life | Dry staples: 12 months, ambient |
| Packing | Carton and pallet loading quoted per product |
| HS code & export documents | Provided with the quotation |
Every OEM agreement carries a price floor and a two-year term, with the territory stated. Exclusivity is available to partners on committed annual volume.
The group
Newdle is the staple line of PLAVEST. The group also carries a non-staple line and a companion app.
North America: a sales company is planned in Toronto, Canada — opening 2027, to serve the region directly. Stated as a plan with a year; no office is open today.
For consumers
The consumer line — the 21-day staple set and the retail sets — is sold in China through our own storefronts. It sits on its own page so that this one stays focused on partners.
一般のお客様
消費者向けの製品(21日間の主食セットと小売セット)は、中国の自社店舗で販売しています。この節は別ページに移し、本ページは協業の話に集中させます。
China, through our own storefronts. Export and wholesale are handled by the partner team.
中国,通过自营店铺销售。出口与批发由合作团队对接。
中国、自社店舗での販売。輸出・卸は協業チームが承ります。
FAQ
Newdle is the staple-food line of PLAVEST (Yunnan Luhua Food Co., Ltd., Yunnan, China). We manufacture high-protein, low-carb noodles, rice and bread for brand partners and OEM/ODM buyers.
Newdle is the staple-food line — noodles, rice and bread built on a stated protein-to-carbohydrate ratio. CoreBalance is the group's non-staple line: monk-fruit sweetener, protein bites and a daily nutrient blend.
Yes. We support OEM, ODM, private label (white label), ingredient-supplied processing and contract manufacturing. Terms are quoted per product.
We offer low MOQs to help partners enter a market with lower risk. The current MOQ is quoted per product — ask for the OEM pack.
Submit a partner enquiry with your market and current channels. Territory is granted by application, with terms of two years and no automatic renewal.
Every Newdle value is taken from the printed package nutrition panel. The category comparison in "Numbers" is drawn from the China Food Composition Tables (6th ed.). Both are stated per 100 g of the dry or raw staple, never mixed with cooked values. Protein and carbohydrate for models 3049, 4836 and 6017 are read from the printed panel; dietary-fibre and micronutrient values are still under measurement and are quoted on request until the third-party analysis is returned.
PLAVEST is the group (Yunnan Luhua Food Co., Ltd., Yunnan, China). Newdle is its staple line and CoreBalance its non-staple line. Ten-Yo (天養) is a companion health-logging app in development in China; it is stated at group level only and no feature is promised on this site.
Contact
Brand-partner and OEM enquiries are handled by one desk. A reply is aimed at within three business days, in English, 中文 or 日本語.
partnerships@plavest.com.cn — for brand-partner and OEM enquiries.
Every enquiry is logged and assigned to a named owner before it is answered. Commercial terms are confirmed in writing by the company.